COMPANY PROFILE Orchard RD Ice Cream, the first and the original ice cream sandwich opened its first outlet at Ciputra Mal - Semarang in August 2012. This concept was the brainchild of Felesia Ratna Dewayani who also, before opening the first outlet, invited Raendy Hardipura to join the group as the founding members. They formed a corporation that operated Orchard RD Ice Cream. They named the corporation, HARMONY PERSADA, CV.
BRAND BUILDING & NEW MARKET : Orchard RD Ice Cream will be our key to increasing brand equity and acquiring new market. The outlet / counter puts Ice Cream Sandwich at the right perspective, the main dish. As we are now doing at Orchard RD Ice Cream, Ice Creams are our flagship product and always be the main dish. To make Orchard RD Ice Cream succesful we will not forget to use 4 key element that make Orchard RD Ice Cream a success: The walk up window where customers on the go can get our product fast and be still mobile, the greeting ritual (Selamat Pagi, Selamat Datang di Singapore) that we own are known for, the classic and elegant outlets that attracts all ages at the heart and our home made flavored Ice Creams and homemade Rainbow Bread.